I design and build high-performance websites that actually convert.
I’m Atif Riaz — a frontend-focused web developer with 10+ years of experience working with global clients, agencies, and long-term teams.
I care deeply about clean UI, fast load times, and work that holds up in the real world.
Trusted by clients and teams worldwide
Things I’ve Worked On
I provided freelance PSD to WordPress, theme development services for this client. The project involved building a custom theme from scratch and implementing advanced technical features, including multi-language support, a dedicated customer dashboard, and comprehensive speed optimization.
Working within a limited budget, I acted as both designer and developer to build a professional digital presence for this client. I developed a mobile-friendly WordPress website optimized for global reach, featuring a custom UI, AI chatbot and Pardot-Salesforce integration, and SEO-ready architecture to drive business growth.
During my contract at NMI, I was responsible for transforming a design concept into a high-converting Shopify storefront. Using a Figma-to-Shopify workflow, I developed custom Liquid sections and performed extensive shopify theme customizations. I also integrated third-party checkout systems and email marketing tools, while ensuring a lightning-fast user experience with a 90+ GTMetrix performance score.
This project was completed as part of my work with NMI for a well-known fitness trainer, Frank Medrano. I was responsible for converting Figma designs to WordPress using the Elementor Free page builder, while working within an existing WordPress theme setup.
The homepage was built using lightweight Elementor elements, fully responsive across all devices, and thoroughly cross-browser tested. Leveraging Elementor best practices, I performed WordPress speed optimization and performance tuning, achieving green scores on GTMetrix and Google PageSpeed Insights.
SoapStandle project was delivered as part of my work with NMI LLC. The website came in for a complete redesign with a focus on story branding, performance, and optimization. My responsibility was to translate Figma design files into a fully functional, high-converting Shopify store. I recode the Loft theme using custom Liquid, HTML, and CSS, allowing the client to easily create new pages, sections, and product layouts. I also handled conversion rate and speed optimization, resulting in a 50%+ performance improvement on GTMetrix and Google PageSpeed Insights.
FisherTraction was delivered as part of my work with NMI LLC for a California-based client, Dr. Jeff Fisher, who aimed to increase product sales due to underperformance of the existing page. My responsibility was Figma to Shopify implementation by customizing the Startup theme and translating the new product page design into a conversion-focused layout.
I implemented and customized Shopify product forms, media sliders, upsells, and other native Shopify features to align with the new UI/UX design. After development, the sales page was fully Shopify speed optimized, resulting in a 50%+ improvement in performance and load speed.
I developed high-converting landing pages and product pages for Herbalean’s flagship product, GLPure. My primary focus was on Conversion Rate Optimization (CRO), ensuring every element was designed to drive sales. To empower the client, I built custom, modular sections using Liquid and JSON. This flexible infrastructure allows the client to independently build and launch new sales pages without requiring further technical assistance, ensuring long-term scalability and efficiency.
More case studies and something new is coming soon. 🙂